Dofreeze LLC and Aujan Group Holding to Offer Rani Float and Eurocake Jumbo Croissant in Special Combo Box
FMCG leaders partner to bring their most beloved products to UAE supermarkets as unique combination package; launch set for June 3.
Dubai, UAE – May 27, 2019 – Dofreeze LLC, a Dubai-based diversified, forward-thinking and trend-setting bakery snacking business that manufactures market-leading products across four continents to over 50 countries, and Aujan Group Holding, a diversified holding company in Dubai active in a wide range of industries including FMCG, hospitality, real estate and packaging materials, announced a partnership that will bring both entities’ most popular products together in a unique combination package. The combo box, containing Aujan’s refreshing Rani Float fruit drink and Dofreeze’s Eurocake Jumbo Chocolate Croissant, are set to hit UAE supermarkets by June 3.
The combo box will kickstart at Ramla Superstore (DIP), Union Coop (two outlets in Twar and International City), Pan Gulf HyperMarket Sharjah, Lulu Group (two outlets in Barsha and Qusais) and C4 Group stores (two outlets in DCC and Delma Mall).
Aujan Group Holding’s Rani Refreshments line operates in conjunction with Aujan Coca-Cola Beverages Company (ACCBC) and was established in 2012 following the successful realization of a partnership between the Coca-Cola Company and Aujan Industries. ACCBC is one of the leading beverage players in the Middle East and North Africa, ACCBC is an authorized manufacturer of brands including Rani. Rani Brand was originally launched in the region in 1982 and has been refreshing the Middle East for over a quarter of a century. Rani Float is a sub-brand under Rani which has a unique recipe of smooth juice and real fruit pieces or ‘chunks’ proved a winning combination with the younger generation.
A high level of innovation has enabled Dubai-based Dofreeze to revolutionize the bakery snacking industry with trend-setting products, its representatives wholly concentrating on speed, innovation, adaptability, and intuition. A highly-qualified and expertly-trained manufacturing team exudes professionalism in production, quality control, quality assurance, compliance, and engineering, while production facilities maintain the highest levels of hygiene, cleanliness, maintenance of international compliance and audit certifications – including FSSC 22000 v4.1, HACCP, ISO 9001:2015, ISO 22000 and HALAL.
Dofreeze’s Eurocake brand of products includes a premium lineup of baked snacks that Dubai has been craving, and encompasses croissants, brownies, cupcakes, muffins, Swiss rolls and more. Eurocake’s extremely popular Chocolate Jumbo Croissant, included in the Rani Float /Eurocake combo box, blends flaky, buttery goodness with the rich, wholesome taste of chocolate, strawberry, honey and za’atar flavors for an experience unlike any other.
Dofreeze LLC is headquartered at 16003 Food and Beverage Zone in Dubai Industrial Park, Sheikh Mohammad Bin Zayed Road in Dubai, and can be reached by calling (+971 4) 8858330/31/32. For more information visit www.Dofreeze.com or email info@Dofreeze.com.