Dofreeze LLC, 16003, Food & Beverage Zone Dubai Industrial Park, Sheikh Mohammad Bin Zayed Road P.O. Box: 34255 Dubai, U.A.E.
971 48858330 wella@dofreeze.com
Wrapping Up the 2018 Vietnam Foodexpo

Better Food, Better Life…and Dofreeze:
Wrapping Up the 2018 Vietnam Foodexpo


As the number one international trade show for food and the food industry in Vietnam, the Vietnam Foodexpo represents the best national and regional food business opportunities for those in the industry to take advantage of. This year’s four-day event offered a little something extra in the form of the Dofreeze company exuding a major presence, with CEO Aamer Fayyaz and Marketing Manager Wella Manabo acting as corporate representatives for the premium baked snack organization.

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The following constitutes Dofreeze’s experiences during this year’s Foodexpo as documented in post-event reports:

The company reps met with potential partners that are very much interested in distributing Dofreeze’s Eurocake products in Vietnam – particularly the Pham Nguyen Confectionery Co., Ltd. Both Dofreeze corporate staff reported having a productive meeting with Pham Nguyen Confectionery’s COO Mr. Christian W. Leitzinger and Business Development Specialist Nguyen Mai Tram, with Dofreeze representatives currently working on a business strategy for carrying a relationship forward.

Additionally, a number of interested parties hailing from Southeast Asia regions like the Philippines, Japan, and Korea – as well as other neighboring countries such as Mongolia – met with Dofreeze corporate staff to discuss partnership opportunities.

As a business entity, Dofreeze made it clear at the 2018 Vietnam Foodexpo that it is taking the necessary steps to aggressively propel its flagship Eurocake brand. Similar to the reaction customers have when tasting the delicious cakes themselves, visitors to the Eurocake stand in Dofreeze’s booth at the expo were in awe the moment they stopped, taking pictures and looking at all the top-quality products that were on display. And on the subject of that stand at the Foodexpo, marketing head Wella Manabo designed the elements to be innovative, eye-catching and overtly creative for Dofreeze LLC, and the recently-launched Eurocake brochure that was also on display at the show.

Dofreeze reps described the 2018 Vietnam Foodexpo as a “blast,” making sure to note that they were looking forward to kick-starting Eurocake in Asia and announcing their intentions to attend Gulfood 2019 (the world’s largest annual food and beverage trade show) – where the company will be showcasing Eurocake products and introducing the Snack Time brand – thus welcoming in 2019 on a high note.  

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